The global demand for turmeric has skyrocketed in recent years, driven by its popularity as a superfood and medicinal ingredient. Let’s explore its impact on the global spice market.
Key Markets and Uses
- United States
- Turmeric is a staple in the health and wellness industry, used in supplements, teas, and functional foods.
- Europe
- Rising interest in organic products has positioned turmeric as a premium spice for culinary and therapeutic uses.
- Asia-Pacific
- As the largest producer and consumer, turmeric remains integral to traditional cuisine and Ayurveda.
Export Growth
India leads the world in turmeric production and export, accounting for over 80% of the global supply. The spice’s appeal lies in its versatility, from culinary applications to cosmetics and pharmaceuticals.
Challenges
- Adhering to varying quality standards across regions.
- Balancing demand for organic and sustainably sourced turmeric.